KNB Mills, 2024 – Present

KNB Mills LLC brings exceptional design, durability and value to your space offering Custom Carpet, Row Locator, Interactive Graphic Design, and is a distributor of Quality Flooring Products. KNB Mills offers the most recognized, expansive brands and products in the industry.

We design custom carpet with purpose- from concept to creation. Our philosophy is represented by creative design that constantly leads ahead, ensuring our collections continue to break boundaries. Our aspiration is to create products that are exquisitely designed, innovative, and created to transform spaces

2011 – PRESENT

Self-directed freelance professional and consultant working with clients and companies across a wide range of disciplines as an employee, freelancer, and entrepreneur.

Specialized in: marketing, advertising, graphic design, web design, web development, and technology-based solutions/training.

Talisman Mills Inc., May 2023 – March 2024

Vice President – leading the direction & development of the business, Talisman Mills Inc.

Talisman Mills / Hi-Line of Wisconsin, March 2017 – May 2023

Reports directly to the President/CEO of Talisman Mills Inc., and Hi-Line of Wisconsin Inc.

Leading all marketing communications (including advertising, promotions, public relations, & brand management), graphic design, web design and development, market research, sales management, product development and distribution channel management– as well as overseeing the infrastructure of technical operations.

Enforces and implements systems of information exchange to customers, clients, vendors & business partners- while growing an ever more diverse and global customer base by managing internal/external customer-facing marketing, design, web and technology implementations.

New Horizons of Phoenix, February 2016 – March 2017

Reported directly to Vice President and Owners

Direct, administrate and execute with strong performances in the following roles: Marketing, Communications, Advertising, Sales, Graphic Design, Web Design, Web Development, and Technology-Based Solutions/Training.

Collaborated in the relationship between NH Phoenix and Microsoft developing training for the Microsoft Surface Hub, by created co-branded Microsoft Training Website, Registration Pages, and Registration Databases to track registries.

Highlighted Achievement:Katherine won first place in a New Horizons corporate marketing & design competition, out of all 300+ locations globally. 

Katherine then assisted corporate in global marketing materials (digital and non-digital), as well as assisted other states and countries with their marketing/sales strategies.

Previous Job Positions/Promotions:Marketing Designer → Senior Marketing Designer → Marketing Manager → Marketing Director

New Horizons Computer Learning Centers is the world’s largest independent IT training company with 300 centers in 70 countries, as well as the world’s largest training provider for Microsoft, Cisco and CompTIA.

NHWI A Division of Riley Technologies, Feb 2014–December 2015

Oversaw the overall alignment of initiatives and solutions for all marketing and systems of information exchange (communications), and the implementation of the direction and delivery for all digital and non-digital marketing, communications and advertising that was propagated throughout the state of Wisconsin.

Orchestrated technology-enabled solutions to achieve the company’s objectives, and to create revenue growth.

Daily tasks consisted of combining dynamic skillset in: graphic design, web design and development, copywriting and proofreading, marketing analysis, advertising, data reports, content creation, and marketing and sales collateral.

Drove marketing campaigns, promotions, branding and programs, world-wide corporate & enterprise trade shows, conferences, events and more throughout the prevalent worldwide network- targeted audiences, clients, partners & vendors.

Managed 50+ partnerships, alliances and other key relationships including but not limited to: Adobe, Cisco, Citrix, CompTIA, IBM, ITIL, Linux, Microsoft, Oracle, PMI, and VMware.

NHWI – Training Solutions of Northern & Western WI Inc., September 2013 – February 2014

Responsible for the creation, execution management and direction of all marketing including: communications, graphic design, web design & development, corporate e-revenue websites, social media, event and product marketing strategies, structures and projects for the state of Wisconsin.

Engaged in all marketing collateral including print ads, brochures, posters, tags, newsletters, eBooks, forms, pages, direct mail and all other forms of print. Provided all research, writing and coordination of proposals, such as presentations & competitive analyses.

Managed the integrated online marketing programs to generate demand using: Inbound Marketing, Internet Marketing Website Optimization, Email and Search Marketing.

NHWI: Alliance Staff, March 2013 – September 2013

Responsible for creation and execution of all marketing strategy and design

Quadrupled sales coming in from redesign and re-launch of 2013 website versions- Created first website in 2 days

Managed and produced the full 2013-2014 Website Redesign Initiative- while managing the integrated digital/non-digital marketing programs and campaigns to generate demand as well as analyzing and reporting on tracking performance of websites, search engine optimization, and email marketing

Created custom portals for clients to access courses and sign up for

Darren Fisher Consulting, 2012 – 2013

• Brochure Designs
• Color Pallet Designs
• Flyer Designs
• Logo Designs
• Map/Location Design
• Seminars/Events
• Photography
• Website Redesign

Education:

University Wisconsin-Milwaukee (2012) Bachelor of Arts (B.A.)
Design and Visual Communications, General
Graphic/Web Design & Development Marketing & Communications

Activities/Societies:

Junior League of Phoenix
AIGA (American Institute of Graphic Arts)
SMC (Social Media Club)